Feedster — Two Calls

Two things only you can settle

Prepared for: Will Robins, founder of Feedster

The foundations are recognized and stand. Two items in them were left deliberately unsettled when the record was written, because settling them is the founder's act, not the desk's. Here they are, one at a time.

Will — the short line first. The long sentence you adopted heads everything now; that's the claim, and it stays. A tagline is different — the short line that travels with the name where the full sentence can't go. The record's leader is the short form of your own claim: "The machines never stopped reading." Lock it, or leave it open with a note.

The register second. Every brand's writing does one main thing to its reader. The record proposes yours works by reason and weight together — the reader is shown something exactly, and what changes them is what twenty years in the room is worth. Call it, or leave it proposed.

— BRANDSCAPED

The short line · lock it, or not yetThe register · call it, or not yet

Either can be left open. An open item stays proposed, exactly as the record carries it now — nothing rounds into a lock without your word.

Toggle at the top, light/dark — hit play on the music and settle in.

THE SHORT LINE

The tagline — the line that travels with the name

"The machines never stopped reading."

Your claim in short form — the spine the surfaces already run on. Locking it makes it the name's traveling line. Leaving it open keeps it proposed; the claim sentence heads everything either way.

1The short line as Feedster's tagline

Lock it — this is the tagline Not yet — leave it proposed

1 / 2

THE REGISTER

What the writing does to its reader

The proposal: reason and weight together — the reader is shown the record exactly, and the force is what twenty years of standing is worth. Calling it settles how every writer for the brand aims. Leaving it open keeps it proposed, and the writing continues on the proposal.

Two things only you can settle

"The machines never stopped reading."

Received — thank you.